THE BRAND

A modern, multi-level Cantonese restaurant hidden in the vibrant side streets of Melbourne's bustling CBD. Inspired by the hedonistic spirit of 1960s Hong Kong and helmed by a talented head chef Aiven Lee (a former head chef at Scot Pickett’s longrain). Yum Sing House is an elegant, late night establishment that needed the marketing to match.

Social Media, Photography, Videography, Art Direction, Graphic Design, PR, SEO

YUM SING HOUSE

YUM SING HOUSE

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This stunning venue sought a dynamic new voice to match its vibrant spirit. When they approached us to collaborate on reimagining their identity, we knew it would be something special. Meeting with the passionate team and kitchen, who pour pride and craftsmanship into every detail of the experience, was an absolute pleasure. Yum Sing House embodies authenticity and quality, making it a marketer’s dream for us. It's been a truly rewarding and beautiful journey so far!

THE RECIPE

Aligning their passion with ours, we brought out the best of Yum Sing House at every brand touchpoint. With a focus on high-end content creation, stunning graphic design, and an innovative social media strategy, we helped them ramp up their bookings and boost revenue. A highlight? Pushing their private karaoke rooms, which are equipped with state-of-the-art sound systems and lighting. It’s been a thrilling journey, being able to collaborate and execute the vision of Yum Sing House to where it is now.

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