THE BRAND

Melbourne Airport’s latest addition and they’re taking hospitality seriously. Scrap what you think an airport hotel is, here it’s all high-end cafes, bars and restaurants. Their story was one of both luxury and approachability. We stepped in to produce premium, creative video and photo, an imperative part of their strategy. Consider the scene splashed on.

Photography, Videography, Art Direction

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Novotel

Novotel

THE RECIPE

We worked with Novotel Melbourne Airport on their cafe, Small Holdings and bar Amber State. Small Holdings separates itself from the standard Melbourne Cafe with high ceilings, fine dining quality food on the menu and one of the best ‘grab and go’ fridges we have ever seen. Amber State on the other hand is a quaint little bar with a cosy feel, perfect for pre or post-flight drinks and great food. Our mission? Have fun with it, create an atmosphere that says “I’m beautiful, but friendly”.

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